In recent years, Singapore’s dessert scene has witnessed an exciting addition—Mixue Ice Cream. Known for its affordable prices, refreshing drinks, and creamy soft-serve, Mixue has captured the hearts and taste buds of many across Asia. After gaining popularity in China and other countries, Mixue has finally made its mark in Singapore, bringing with it a unique blend of flavor, affordability, and nostalgia.
In this article, we’ll explore the rise of Mixue Ice Cream Singapore, its menu highlights, why it’s so popular, and what makes this dessert chain a must-visit.
The Origins of Mixue
Mixue began in Zhengzhou, China in 1997, founded by Zhang Hongchao. What started as a small venture quickly expanded due to its value-for-money concept and quality products. The brand name “Mixue Bingcheng” roughly translates to “Snow Ice City,” which reflects its specialization in ice cream, tea drinks, and snow cones.
Fast forward to today, Mixue has over 30,000 stores across China, Vietnam, Indonesia, the Philippines, and more recently, Singapore. The company’s mascot—a cute snowman named Snow King—has become iconic, often featured in their storefronts and promotional materials.
Mixue Ice Cream in Singapore: An Exciting Launch
Mixue opened its first outlet in Singapore in 2022, and since then, it has seen growing demand from locals and tourists alike. The brand appeals to the Singaporean market with its winning formula: delicious ice cream and drinks at wallet-friendly prices.
The bright red signage, clean aesthetics, and playful branding draw in crowds of all ages. Whether it’s students looking for a quick sweet fix after class or families enjoying a weekend treat, Mixue has become a popular go-to dessert spot in the Lion City.
What’s on the Menu? Must-Try Mixue Treats
Mixue’s menu in Singapore offers a variety of refreshing and creamy treats. Here are some of the most popular menu items you shouldn’t miss:
1. Classic Vanilla Soft Serve
This is the flagship product that started it all. For just a few dollars, you can enjoy a tall swirl of creamy, vanilla-flavored soft serve that’s smooth and satisfying. It’s served in a cone or cup and has just the right amount of sweetness.
2. Strawberry Sundae
Mixue’s Strawberry Sundae is a layered delight—classic vanilla ice cream topped with sweet strawberry sauce and fruit bits. It’s both refreshing and indulgent, making it a customer favorite.
3. Peach Mi Shake
A peach-flavored shake made with real fruit syrup and milk, this drink is as refreshing as it is flavorful. It’s the perfect choice for beating Singapore’s humid weather.
4. Lemon Tea Series
Mixue’s lemon teas are a hit among those looking for something lighter. With options like Fresh Lemon Green Tea and Honey Lemon Black Tea, these drinks are zesty, tangy, and thirst-quenching.
5. Ice Cream Floats
Another fan favorite, Mixue offers ice cream floats that combine soda or tea with a scoop of their signature soft serve. The mix of fizzy and creamy is surprisingly delightful.
Why Singaporeans Love Mixue
Mixue’s success in Singapore is no accident. It’s a combination of smart branding, tasty offerings, and a deep understanding of the local market. Here’s why Mixue is thriving in Singapore:
1. Affordable Prices
In a city where dining out can be expensive, Mixue offers a sweet escape that doesn’t break the bank. Most items are priced below $3, making it accessible to students, families, and everyone in between.
2. Consistency in Quality
Despite the low prices, Mixue doesn’t compromise on quality. The soft serve is consistently creamy, and drinks are made with fresh ingredients and generous portions.
3. Instagrammable Aesthetic
From its cheerful mascot to its cute cups and cones, Mixue knows how to appeal to a younger audience. Many customers can’t resist snapping photos before digging in.
4. Convenient Locations
Mixue is expanding across major areas in Singapore. With outlets in shopping malls, near MRT stations, and in suburban neighborhoods, getting your Mixue fix is easy and convenient.
5. Fast and Efficient Service
Most Mixue outlets are designed for quick service. With their grab-and-go model, customers can enjoy their desserts without long waiting times.
Where to Find Mixue in Singapore
As of 2025, Mixue has opened several outlets across Singapore, including popular locations like:
Bugis Street
Orchard Road
Tampines
Jurong East
Chinatown Point
These locations see high foot traffic, and it’s not uncommon to see a line of customers waiting patiently for their icy treats.
How Mixue Compares to Other Dessert Chains
Mixue enters a competitive dessert and bubble tea market in Singapore, going head-to-head with brands like Koi, LiHO, McDonald’s soft serve, and Haagen-Dazs. However, Mixue sets itself apart in a few key ways:
Price Point: It’s one of the most budget-friendly options available.
Variety: It doesn’t just serve ice cream but also tea, fruit drinks, and blended beverages.
Accessibility: Unlike premium dessert places, Mixue caters to the everyday consumer.
Customer Reviews and Feedback
Customer reviews of Mixue Ice Cream in Singapore are largely positive. Here are a few things that happy customers commonly mention:
“Perfect for a quick and cheap treat after lunch.”
“The vanilla ice cream is surprisingly good for the price!”
“Love the lemon tea—tastes fresh and not too sweet.”
“I wish there were more flavors of ice cream, but the ones they have are solid.”
There are some calls for a broader flavor selection and limited-time offerings, which Mixue may take into account as it continues to grow.
The Future of Mixue in Singapore
Given its current trajectory, Mixue is likely to open more stores across the island in the coming years. With its scalable model, franchise opportunities, and loyal customer base, it may soon become a household name in Singapore, just as it has in China and other parts of Asia.
There’s also room for innovation—Mixue might introduce seasonal flavors, Singapore-exclusive items, or even dessert collaborations with local brands.
Conclusion
Mixue Ice Cream has successfully carved a niche for itself in Singapore’s vibrant dessert scene. With its delicious and affordable treats, cute branding, and quick service, it’s no surprise that Mixue is quickly becoming a favorite among Singaporeans of all ages.
Whether you’re grabbing a soft serve cone on a hot afternoon, sipping on peach tea after a long day, or just looking to try something new, Mixue is definitely worth a visit.
So, the next time you see the smiling snowman on a red sign, don’t walk past—go in, and treat yourself to the simple joy of Mixue Ice Cream.
